Dave Gilliland, an Associate Professor of Marketing at Colorado State University, teaches classes in Business Customer Relationship Management and Marketing Research. His research interests focus on governance and control characteristics of inter-organizational exchange, including channels of distribution, business-to-business, and regulatory relationships. His research, on these and other topics such as electronic commerce and business advertising, has appeared in the Journal of Marketing, Industrial Marketing Management, the Journal of the Academy of Marketing Science, and others.

Dave won the Excellence in Service Award for the College of Business in 2008, has been named a C.S.U. Service Learning Scholar, and has been awarded the Northern Colorado Multicultural Service Award. He also holds an appointment as Visiting Senior Lecturer at Aston University in the UK. Before completing his doctoral work at Georgia State University, Dave worked over ten years in industry in marketing, advertising, and marketing research.

Dr. K. Douglas Hoffman is Professor of Marketing, Everitt Companies Teaching Scholar, and University Distinguished Teaching Scholar at Colorado State University. Doug’s teaching experience at the undergraduate and graduate levels spans nearly 25 years holding tenure track positions at Colorado State University, the University of North Carolina at Wilmington, and Mississippi State University. In addition, Doug has taught as a visiting professor at the Helsinki School of Business and Economics (Helsinki, Finland), the Institute of Industrial Policy Studies (Seoul, South Korea), Thammasat University (Bangkok, Thailand), and Cornell-Nanyang Technological University (Singapore).

Professor Hoffman is an accomplished scholar in the services marketing area. In addition, Doug has written numerous journal and conference proceedings articles on teaching scholarship that have appeared in a variety of outlets such as the Journal of Marketing Education, Marketing Education Review, Journal of Services Marketing, and Innovative Higher Education. His teaching scholarship has also expanded into the co-authorship of three textbooks including Services Marketing: Concepts, Strategies & Cases (4e) published by Cengage. He has been the recipient of fifteen teaching awards at the college, university and national discipline levels including the prestigious Board of Governors Excellence in Undergraduate Teaching Award and was named University Distinguished Teaching Scholar—a lifetime appointment in 2007. Professor Hoffman was named Editor of Marketing Education Review in 2010.

Dr. Hoffman is the founder of Colorado State University’s Master Teacher Initiative (MTI). The primary focus of the MTI is to enhance the quality of teaching and the visibility of the teaching mission across Colorado State University. The Master Teacher Initiative has been adopted by all nine colleges on campus and has been singled out by The Association to Advance Collegiate Schools of Business (AACSB), the lead international accreditation body, as a benchmark program for other universities to follow.

Doug's current research and consulting activities are primarily in the areas of sales/service interface, customer service/satisfaction, service failure and recovery, and services marketing education. He has a B.S. degree from Ohio State University and an M.B.A. and D.B.A. from the University of Kentucky.

Joe Cannon, is Associate Professor of Marketing at Colorado State University. He previously taught at the Goizueta Business School at Emory University and earned his Ph.D. at the University of North Carolina at Chapel Hill. Joe has also taught in graduate and executive programs at Instituto de Empresa (Madrid, Spain), INSEAD (Fontainebleau, France), ESCP (Paris, France), Thammasat University (Bangkok, Thailand), Koblenz Graduate School of Management – WHU (Koblenz, Germany), and Johannes Kepler University (Linz, Austria). Before pursuing an academic career, Joe worked in technical sales and marketing for the Eastman Kodak’s Professional Photography Division.

Joe has taught a number of different classes including Principles of Marketing, Marketing Strategy and Management, Marketing Management, Services Marketing, Marketing B2B, Managing Business Customer Relationships, and Distribution and Key Account Management in undergraduate, graduate, executive, distance, and on-campus classrooms. His teaching philosophy favors active learning methods. Joe is the author of both Basic Marketing 16e and Essentials of Marketing 12e (both with Perreault and McCarthy).

Joe maintains an active research agenda focusing upon building and managing buyer-supplier relationships in domestic and international business markets. His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Academy of Management Review and other academic journals. He has received the College of Business Excellence in Research Award and the 2006 Louis Stern Award.

Joe is married and has three wonderful daughters (ages 16, 14 and 9). For fun he really enjoys playing with his kids and watching them play tennis, basketball, and soccer. He also likes to ski, hike, and play basketball.