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Turning Point
National Excellence Collaborative in Social Marketing
Presentations, resource guides, other publications on social marketing.
CDCynergy
- Social Marketing Edition
CDCynergy is a multimedia CD-ROM
used for planning, managing, and evaluating health behavior change programs. The social marketing edition includes information and
case studies on social marketing.
The Social Marketing
Institute
An organization to advance the science and practice of social marketing.
SOC-MKTG Listserver
(maintained by the Social Marketing Institute)
An e-mail list for social marketers to share information, ask questions
and offer comments. To be placed on the list, click on "SOC-MKTG" above and send an e-mail
message with the following in the body of the message: subscribe soc-mktg
<yourname> in the message body (i.e., subscribe soc-mktg Jane Doe).
Social
Marketing Quarterly
Journal published by Taylor & Francis
Association for Consumer Research
- for Public Policymakers & Social Marketers
This Website contains user-friendly summaries of academic articles
published in top journals that have implications for public policy and
social marketing.
ØSee Dr. Kelly's
Wanna be the Marlboro Man? Do lifestyle ads increase
social desirability of
cigarettes and tobacco? Association for Consumer Research website,
October 2004.
ØSee Dr. Kelly's
Can't help liking Joe Camel? Implications of lifestyle
advertising. Association
for Consumer Research website, October 2004.
The Social
Marketing Network
Health Canada's excellent site includes introductory information,
presentations, case studies, tutorials, bibliographies and links to
other sites.
A
Synopsis of Social Marketing
A paper from the Centre for Social Marketing, University of Strathclyde,
Scotland.
AED
Center for Social Marketing and Behavior Change
Academy for Educational Development\
Recommended Books
Andreasen, A. R. (1995). Marketing Social Change:
Changing Behavior to Promote Health, Social Development, and the
Environment. San Francisco: Jossey-Bass.
Donovan, R. & Henley, N (2003). Social
Marketing: Principles and Practice. East Hawthorn, VIC: IP
Communicatios.
Kotler, P., Roberto, N., & Lee, N. (2002). Social Marketing: Improving
the Quality of Life (2nd ed.). Thousand Oaks, CA: Sage Publications.
Weinreich, N. K. (1999). Hands-On Social Marketing: A Step-by-Step
Guide. Thousand Oaks, CA: Sage.
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