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The Designing Effective Community-Based Social Marketing Programs to
Prevent Substance Abuse in Rural and Ethnic Youth was held on the
Colorado State University campus April 14 & 15, 2005. (View
article)
This two-day conference provided a hands-on guide to social marketing
for substance abuse prevention specialists. The conference was hosted by
Dr. Kathleen Kelly, who brings extensive experience in social marketing
and who has directed numerous externally-funded studies of social
marketing programs. Speakers included experts
 in community-based
programming and evaluation from the Tri-Ethnic Center for Prevention
Research, as well as prevention specialists with front-line experience
in working with ethnic and/or rural populations. Through lecture,
hands-on activities, and networking, participants gained knowledge and
exchanged ideas on best practices. The conference was funded by SAMHSA
and hosted by the Center for Business Ethics and Social Issues.
Specific aims of the conference were:
to discuss ways to make use of the tools of social marketing not
just media and promotion to reduce youth substance-abuse.
to discuss the special considerations of conducting social marketing
programs in rural and ethnic communities.
to share strategies for developing culturally congruent programs.
to discuss ways of engaging communities and stakeholders (youth,
families, businesses, law enforcement, local leaders, researchers, etc.)
in fruitful collaborations on social marketing projects.
The conference brought together health prevention specialists and others
interested in learning how to apply the tools of social marketing to the
field of tobacco and substance abuse prevention. Those in attendance
were involved in developing and/or implementing prevention programs for
rural and/or ethnic audiences.
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Future conference dates forthcoming |
