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The following is a list of books co-authored
by faculty.
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 Marketing
Principles & Best Practices 3e, Thomson, 2005.
Co-author: K. Douglas Hoffman.
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 Marketing: Principles and Perspectives,
5th ed., Boston:
Irwin/McGraw-Hill, 2004. Co-author: Thomas N. Ingram.
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 Managing Services Marketing,
2/e Fort Worth: Harcourt College, 2002.
Co-author: K. Douglas Hoffman.
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 Sales Management: Analysis and Decision Making, 4th
ed., Fort Worth: Harcourt College Publishers, 2001. Co-author: Thomas N.
Ingram.
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 Managing Services Marketing,
4th ed. Fort Worth: The Dryden Press, 1999. Co-author: K. Douglas
Hoffman
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