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MKT 300 03 (3-0-0)
Marketing (F, S, SS)
Prerequisite AREC 202 or ECON 202; MATH 141 or MATH 155 or MATH 160.
Credit not allowed for both MKT 300 and MKT 305.
Market and buyer analysis, product and service development, pricing,
promotion, advertising, selling, and distribution.
MKT 305 03 (3-0-0) Fundamentals of Marketing
(F, S)
Prerequisite: AREC 202 or ECON 1010 or ECON 2020. Credit not allowed for
both MKT 305 and MKT 300.
Overview of marketing activities involved in provision of products and
services to consumers, including target markets and managerial aspects.
(NT-O) MKT 310 03 (3-0-0)
Marketing Decision Making (F, S)
Prerequisite: FIN 300 or FIN 305; MKT 300 or MK 305
Developing decision making skills including analysis and evaluation of
alternatives, creativity, application of financial tools, persuasion.
MKT 320 03 (3-0-0) Integrated
Marketing Communications (F, S)
Prerequisite: MKT 300 or MKT 305
Principles and practices of managing promotional activities including
advertising, sales promotion, and other major media.
MKT 330 03 (3-0-0) Business
Customer Relationships (F, S)
Prerequisite: MKT 300 or MKT 305
Managing relationships with distribution channel intermediaries and
business customers.
MKT 360/DM 360 03 (3-0-0)
Retailing (F, SD, SS)
Prerequisite: MKT 300 or MKT 305 Credit not allowed for both MKT 360 and
DM 360.
Retail markets, institutions, operations, and problems. (NT-O)
MKT 361 03 (3-0-0) Buyer Behavior
(F, S)
Prerequisite: MKT 300 or MKT 305
Marketing analysis of buying behavior of individuals, households,
businesses, and not-for-profit organizations.
MKT 362 03 (3-0-0) Professional
Selling (F, S)
Prerequisite: MKT 300 or MKT 305
Persuasive personal communications in selling consumer and industrial
products and services.
MKT 363 03 (3-0-0) Sales
Management (S)
Prerequisite: MKT 300 or MKT 305
Recruiting, selecting, training, compensating, motivating, supervising,
and evaluating a sales force.
MKT 364 03 (3-0-0) Product
Development & Management (F)
Prerequisite: MKT 300 or MKT 305
Consumer and industrial product development and management issues as an
integral part of the marketing mix.
MKT 365 03 (3-0-0) International
Marketing (F, S)
Prerequisite: MKT 300 or MKT 305
Analysis of international markets and development of strategic and
tactical options for marketing across national boundaries.
MKT 366 03 (3-0-0) Services
Marketing (S, SS)
Prerequisite: MKT 300 or MKT 305
Customer service issues and unique challenges involved in marketing and
management of service operations.
MKT 410 03 (3-0-0) Marketing
Research (F, S)
Prerequisite: MKT 300 or MKT 305; STAT 204
Role and methodology of research in business emphasizing selection of
study's direction, collecting, data, and choosing techniques for
analyzing these data.
MKT 440 03 (3-0-0) Pricing &
Financial Analysis in Marketing (F, S)
Prerequisite: MKT 300 or MKT 305
Financial analysis involved in addressing marketing problems; advanced
study of pricing strategy and tactics.
MKT 479 03 (3-0-0) Marketing
Strategy and Management (F, S)
Prerequisite: MKT 310 and MKT 410
Marketing decisions involving integration of elements of the marketing
mix.
MKT 487 03 (0-9-0) Internship
Prerequisite: Written consent of instructor. Maximum of 3 credits
allowed in course.
MKT 492 03 (0-0-3) Seminar
Prerequisite: MKT 300 or MKT 305; written consent of instructor.
MKT 495 Var [1-5] Independent Study
Prerequisite: 2.750 GPA or better MKT 496 Var
[1-3] Group Study MKT 498 Var [1-3]
Research MKT 600 03 (3-0-0)
Marketing Management and Strategy (S)
Prerequisite: Admission to a master's program in business.
Process of customer value creation and value capture. Marketing strategy
analysis. MKT 601 03 (3-0-0)
Marketing for Social Sustainable Enterprises (F)
Prerequisite: Admission to GSSE program
Customer and stakeholder value creation and capture. Marketing strategy
with emphasis on social sustainable organizations.
MKT 692 03 (0-0-3) Seminar
Critical review and discussion of relevant marketing topics.
MKT 695 Var [1-3] Independent Study
Prerequisite: 3.250 GPA or better.
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