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Courses required for the Bachelor of Science
degree include those in University Studies, Business Core, Electives.
You may also take the following concentration in Marketing.
Marketing Required Core
Courses.
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MKT 300 Marketing
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MKT 310 Marketing Decision Making
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MKT 361 Buyer Behavior
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MKT 410 Marketing Research
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MKT 479 Marketing Strategy and Management
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Three of the following are required |
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MKT 320 Integrated Marketing Communications
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MKT 330 Business Customer Relationship
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MKT 360 Retailing
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MKT 362 Professional Selling
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MKT 363 Sales Management
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MKT 364 Product Development and Management
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MKT 365 International Marketing
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MKT 366 Services Marketing
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MKT 440 Pricing & Financial Analysis in
Marketing
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MKT 492 Seminar (Special Topics Course)
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Additional Elective |
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Link to Course Descriptions |
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