Publications

• Gilliland, David I. and Kenneth C. Manning (2002), “When Do Firms Conform? The Effect of Regulatory Control Processes on Compliance and Opportunism,” Journal of Public Policy & Marketing, 21(1), 319-331.
   

• Gilliland, David I. and Daniel C. Bello (2000), "Channel Incentives as Unilateral and Bilateral Governance Processes," Journal of Marketing Channels, 8 (1), forthcoming.
   

• Gilliland, David I. and Daniel C. Bello (2000),“Incentives as Channel Governance Processes in Relationship Marketing," forthcoming, American Marketing Association International Educator's Conference, Buenos Aires, Argentina.
   

• Gilliland, David I. and Daniel C. Bello (1999), “A Framework for the Analysis of Control Mechanisms in Distribution Channels,” American Marketing Association Summer Educators’ Conference, San Francisco, CA.
   

• Gilliland, David I. and Daniel C. Bello (1999), “The Effect of Supplier Commitment on Channel Performance,” Academy of Marketing Sciences Conference, Coral Gables, FL
   

• Gilliland, David I. and Daniel C. Bello (1998), “The Effect of Commitment on Enforcement Mechanisms in Industrial Distribution Channels,” 1998 Research Conference on Relationship Marketing, Atlanta, GA.
   

• Espallardo, Miguel Hernandez, Daniel C. Bello, and David I. Gilliland (1998), “Mecanismos de Control en la Relacion Exporter-Distribuidor: Resultados Sobre el Desempeno y la Satisfaccion,” Encuentro de Profesores Universitarios de Marketing, Santander, Spain.
   

• Bello, Daniel C. and David I. Gilliland (1997), "The Effects of Output Controls, Process Controls, and Flexibility on Export Channel Performance," Journal of Marketing, 61 (1), 22-38.
   

• Gilliland, David I. and Wesley J. Johnston (1997), "Toward a Model of Business to Business Marketing Communications Effects," Industrial Marketing Management, 26 (1), 15-29.
   

• Donthu, Naveen and David I. Gilliland (1996), "The Infomercial Shopper," Journal of Advertising Research, 36(March-April), 69-76.