Current Courses

• Joe teaches BUS656 – Marketing Strategy in the Denver Executive MBA program, on campus, and in the Distance MBA program. In the undergraduate program he usually teaches BK479 – Marketing Strategy and Management.

• Joe also teaches Business marketing at Instituto de Empresa in Madrid, Spain

Education

• University of North Carolina at Chapel Hill, Kenan-Flagler Business School, Ph.D. in Marketing

• Marquette University, College of Business Administration B.S. in Business Administration, Marketing Specialty

Selected Publications

• Perreault, William D. Jr., Joseph P. Cannon, and E. Jerome McCarthy, Essentials of Marketing: A Strategy Planning Approach, 11th edition (forthcoming).

• Perreault, William D. Jr., Joseph P. Cannon, and E. Jerome McCarthy, Basic Marketing: A Marketing Strategy Planning Approach, 16th edition.

• Jones, Eli, Andrea Dixon, Lawrence Chonko, and Joseph P. Cannon (2005), “Key Accounts and Team Selling: A Review, Framework and Research Agenda,” Journal of Personal Selling and Sales Management.

• Homburg,Christian, Harley Krohmer, Joseph P. Cannon, and Ingo Kiedaisch, (2002) "Customer Satisfaction in Transnational Buyer-Supplier Relationships,"  Journal of International Marketing (4), 1-29.

• Cannon, Joseph P. and Christian Homburg (2001) "Buyer-Supplier Relationships and Customer Firm Costs," Journal of Marketing (January), 29-43.

• Bloom, Paul N., Gregory T. Gundlach, and Joseph P. Cannon (2000), "Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers," Journal of Marketing, (April) 92-108.

• Cannon, Joseph P., Ravi Achrol, and Gregory T. Gundlach (2000), "Legal Contracts, Relational Social Norms and Plural Forms Governance," Journal of the Academy of Marketing Science (Spring), 180-194.

• Cannon, Joseph P. and Narakesari Narayandas (2000), "Relationship Marketing and Key Account Management," in Handbook of Relationship Marketing, Jagdish N. Sheth and Atul Parvatiyar, editors, 407-430, Thousand Oaks, CA: Sage Publications.

• Cannon, Joseph P. and William D. Perreault, Jr. (1999), "The Nature of Buyer-Seller Relationships in Business Markets," Journal of Marketing Research (November), 439-460.

• Cannon, Joseph P., Michael Pusateri, and Patricia M. Doney (1998), "How NAMs Can Build and Maintain Customer Trust," in The Trust Imperative: The Competitive Advantage of Trust-Based Relationships, Lisa Napolitano and Sherry Kilgus, Editors, Chicago: National Account Management Association, 131-147.

• Doney, Patricia M., Joseph P. Cannon, and Michael Mullen (1998) "Understanding the Influence of National Culture on the Development of Trust," Academy of Management Review, (July), 601-620.

• Doney, Patricia M. and Joseph P. Cannon (1997), "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, (April) 35-51.

Honors and Awards

• Editorial Review Board – Journal of Marketing, 2002- present

• Best Reviewer Award, Journal of Marketing, 2002-2005

• Editorial Review Board – Journal of the Academy of Marketing Science, 2001 - present

• Received College of Business Excellence in Research Award, 2000-2001.

• Nominated for the "Best Teacher Award," Colorado State University Alumni Association, 1998, 1999 & 2000

• Voted "Most Outstanding Faculty" by the MBA Evening Class of 2000.

• Governance Mechanisms in Transnational Business Relationships," selected as "Overall Best Conference Paper," American Marketing Association 1997 Winter Educator’s Conference.

• Developing a Curriculum to Enhance Teaching of Relationship Marketing," selected "Best Article of 1994" Award from the Journal of Marketing Education.

• Caldwell Faculty Fellowship, to develop new MBA elective – Distribution and Key Account Management, Emory Business School, 1993-94.

• Harold Berry Scholarship, Purchasing Management Association of the Carolinas and Virginia, 1991-92.

• Fellow, 1991 American Marketing Association Doctoral Consortium.

Bio

• Joseph P. Cannon is an Associate Professor of Marketing at Colorado State University. Prior to joining CSU, Joe taught at the Goizueta Business School at Emory University for five years. He received his Ph.D. in Marketing from the Kenan-Flagler Business School at the University of North Carolina. Professor Cannon has also worked for the Eastman Kodak Company in technical sales and marketing.
  
  Joe teaches Marketing Strategy and Management, the capstone course, to marketing majors. His philosophy is to provide students with an interactive learning environment - whether that be in the classroom or by utilizing technology. Joe relies on the case method, computer simulations, marketing plan projects, and discussions of current events to integrate his students' knowledge of marketing. He prides himself on helping students develop critical thinking and analytical skills in the context of marketing problems. He has also taught Marketing Management in the Distance, Evening, and Denver Executive MBA programs. During 2005-06 he was visiting Professor of Marketing at Instituto de Empresa in Madrid, Spain. Joe has also taught classes in Austria, France, Germany, and Thailand.
  
  Joe is also active in research – where his studies focus on building and managing buyer-supplier relationships in business markets. More recently he has explored cross-cultural issues in this area, conducting studies in Germany, Mexico, Canada, and Thailand. His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Academy of Management Review and other academic journals.