Publications Cont'd

• Kelly, Kathleen J., Ruth W. Edwards, Maria Leonora Comello, Barbara A. Plested, P. Jumper-Thurman, and Michael D. Slater (2003), "The Community Readiness Model: A Complementary Approach to Social Marketing," Marketing Theory, Special Issues on Social Marketing, 3(4), 411-425.

• Kelly, Kathleen J., Maria Leonora Comello, and Liza Hunn (2002), "Parent-child Communication, Perceived Sanctions Against Drug Use, and Youth Drug Involvement," Adolescence, 37(148), 775-787.

• Kelly, Kathleen J., Michael D. Slater, and David Karan (2002), "Image Advertisements' Influence on Adolescent Perceptions of the Desirability of  Beer and Cigarettes," Journal of Public Policy & Marketing, 21(2), 295-304.

• Slater, Michael D. and Kathleen J. Kelly (2002), "Testing Alternative Explanations for Exposure Effects in Media Campaigns: The Case of a Community-Based, In-School Media Drug Prevention Project," Communication Research, 29(4), 367-389.

• Kelly, Kathleen J., Linda Stanley, and Ruth W. Edwards (2000), "The Impact of a Localized Anti-Alcohol and Tobacco Media Campaign on Adolescent Females," Social Marketing Quarterly, 6(3), 39-43.

• Slater, Michael D., Kathleen J. Kelly, and Ruth W. Edwards (2000), "Integrating Social Marketing, Community Readiness and Media Advocacy in Community-Based Prevention Efforts," Social Marketing Quarterly, 6(3), 125-137.

• Kelly, Kathleen J., Michael Slater, David Karan, and Liza Hunn (2000), "The Use of Human Models and Cartoon Characters in Magazine Ads for Cigarettes, Beer, and Non-Alcoholic Beverages," Journal of Public Policy and Marketing, 19(2), 189-200.

• Kelly, Kathleen J., and Linda Stanley (1999), "Faculty Perceptions and Experiences of Student Behavior: Does Gender Matter?" Journal of Marketing Education,  21(3), December 1999, 194-205.

• Kelly, Kathleen and Lewis Donohew (1999),"Media and Primary Socialization Theory," Substance Use and Misuse, 34(7), 1033-1045.

• Kelly, Kathleen and Ruth W. Edwards (1998),"Image Advertisements for Alcohol Products: Is Their Appeal Associated with Adolescents' Intention to Consume Alcohol?," Adolescence, 33(129), 47-59.

• Oetting, E.R., Ruth W. Edwards, Kathleen Kelly, and F. Beauvais (May 1997), "Rural Substance Abuse: State of Knowledge and Issues," NIDA Monograph Series. Publisher number MH-97-4177, pg. 90-130.

• Kelly, Kathleen, Randall Swaim, and Jeffrey Wayman (1996), "The Impact of a Localized Anti-Drug Media Campaign on Targeted Variables Associated with Adolescent Drug Use," Journal of Public Policy and Marketing, 15(2), 238-251.

• Kelly, K.J. (1995), "Unselling Drugs: The Marketing of Prevention," The International Journal of the Addictions, 30(8), 1043-1051.

• Kelly, Kathleen J., Robert A. Lupton, and Gregory L. Smith (1995), "College of Business Students' Self-Assessment of Computer Skills and Perceived Preparation for Future Jobs," The College Student Journal, 29(2), 134-144.

• Oetting, Eugene R., Joseph F. Donnermeyer, Barbara A. Plested, Ruth W. Edwards, Kathleen Kelly, and Fred Beauvais (1995), "Assessing Community Readiness for Prevention," The International Journal of the Addictions, 30(6), 659-683.

• Kelly, K.J. (1993), "A Student Oriented Responsible Drinking Campaign," Journal of College Student Development, 34(1), 70-71.

• Kelly, K.J., Ruth W. Edwards, (1992), "Does Discussion of Advertising Transform Its Effects? Yes... Sometimes," Journal of Advertising Research, July/August, 79-83.

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