Current Courses

• MKT300 Principles of Marketing

Education

• PhD, Business Administration, Washington State University

• MBA, Business Administration, Creighton University

• BA, Marketing and Operations Management, Gonzaga University

Research Interests

• Marketing Strategy

• Marketing Ethics

• Experimental Economics

Publications

• Martin, Kelly D. and Jean L. Johnson (forthcoming), "A Framework for Ethical Conformity in Marketing," Journal of Business Ethics."

• Martin, Kelly D. and Beverly Kracher (forthcoming), "A Conceptual Framework for Online Business Protest Tactics and Criteria for Their Effectiveness," Business and Society.

• Martin, Kelly D. and N. Craig Smith (2008), "Commercializing Social Interaction: The Ethics of Stealth Marketing," Journal of Public Policy & Marketing, 27(Spring), 45-56.

• Martin, Kelly D., John B. Cullen, Jean L. Johnson, and K. Praveen Parboteeah (2007) "Deciding to Bribe: A Cross-Level Analysis of Firm and Home Country Influences on Bribery Activity." Academy of Management Journal, 50 (December), 1401-22.

• Martin, Kelly D. and John B. Cullen (2006), "Continuities and Extensions of Ethical Climate Theory: A Meta-Analytic Review," Journal of Business
  Ethics, 69(December), 175-94.

Proceedings

• Martin, Kelly D. and Jean L. Johnson (2008), "The Moderating Role of Managerial Ethical Predispositions in Dyadic Marketing Exchange," presented at the AMA Winter Educators' Conference, St. Petersburg, Florida.

• Sprott, David E. and Kelly D. Martin (2006), "The 'Lurking Marketer': Ethical, Policy, and Theoretical Issues Surrounding Covert Marketing Activities," AMA Winter Educators' Conference, St. Petersburg, Florida.

• Martin, Kelly D. and Jean L. Johnson (2005), "Change and the Marketing Organization," presented at the AMA Winter Educator's Conference, San Antonio, Texas.

• Kracher, Beverly and Kelly D. Martin (2003), "Online Business Protests," presented at the Society for Business Ethics Annual Meeting, Seattle, Washington.  *Winner Best Paper of Conference Award

• Kracher, Beverly and Kelly D. Martin (2002), "Online Environmental Activism," presented at the International Interdisciplinary Conference on the Environment, Toronto, Canada.

Awards/Honors

• 2007 College of Business Outstanding Graduate Student Research Award, Washington State University

• 2007 Association for Faculty Women Harriett B. Rigas Doctoral Student Research Award, Honorable Mention, Washington State University

• Finalist 2006 Excellence in Ethics Dissertation Proposal Competition (University of Notre Dame).  *Cross-Disciplinary Competition, Only Marketing Dissertation Selected

• 2005 AMA Sheth Consortium Fellow, University of Connecticut

• 2005 Robert A. Mittelstaedt Symposium Fellow, University of Nebraska - Lincoln