Current Courses

• MKT361 Buyer Behavior

• MKT440   Pricing and Financial Analysis in Marketing

Education

• Ph.D. - University of South Carolina, 1994

• M.S. -University of Colorado, Boulder, 1989

• B.S. -Colorado State University, 1986

Recent Publications

Recent Grants  

• "Grocery Store Shelf Labels, Nutrition and Pricing Information, and Consumer Choice," Hayley Chouinard. Jill McCluskey, and David Sprott, United States Department of Agriculture Cooperative State Research, Education, and Extension Service, $257,000, 2005-2007.
•  "The Effects of Flavored and Natural Cigarette Claims on Adolescents' Perceptions and Behavioral Intentions" with Kathleen J. Kelly, Robert Wood Johnson Foundation, Substance Abuse and Policy Research Program, $99,800, 2005-2007.

Research Interests

• Pricing

• Public Policy

• Social Influence

Bio

Ken Manning completed his Ph.D. at the University of South Carolina in 1994. Ken’s primary research interests are in the public policy and pricing areas. His policy research investigates adolescent consumption of illicit substances, nutrition labeling, unit pricing, and regulatory control issues. Among other topics, Ken’s pricing research has examined why quantity surcharges occur, multiple unit price promotions, left-digit effects, and the impact of price promotions on consumer perceptions of non-promoted items. Ken frequently teaches buyer behavior, pricing management, and application-oriented marketing seminars in which students develop/ implement marketing strategies for corporate clients.