Business Research

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Our faculty continues to publish articles in what are generally regarded as the leading journals in their fields. This speaks not only to our collective ability to identify interesting and important questions, but also to our ability to design, execute and communicate research that withstands rigorous review.

This year’s honorees represent all categories of research excellence and this both enhances the program and presents a more well-rounded view of the research activity that takes place in the College of Business. The 2004 faculty honorees for research excellence are:

Personal Finance: Skills for Life By Professor Vickie Bajtelsmit		Improving & Maintaining Seat Belt Usage Rates in the State of Colorado By Professor G. James Francis

Ability of Experience Design Elements to Elicit Emotions & Loyalty Behaviors By Assistant Professor Michael A. Gross (left) & Madeleine E. Pullman		Using Focus Groups to Conduct Business Communication Research By Associate Professor Jackie Hartman

Earnings Management to Minimize Superfund Cleanup & Transaction Costs By Assistant Professor Derek Johnston (left) & Steve Rock		Shared Information Virtual Surfaces By Associate Professor Stephen Hayne

Shared Information Virtual Surfaces By Assistant Professor C.A.P. Smith		A Longitudinal Analysis of Local Government Audit Quality By Assistant Professor Suzanne Lowensohn (left) & Jacqueline Reck

Robert Wood Johnson Foundation & SAMHSA Projects By Professor Kathleen J. Kelly		Consumer Response to Retailers’ Use of Partially Comparative Pricing By Associate Professor Kenneth C. Manning (left), Michael J. Barone & Paul W. Miniard

New Product Quality: Intended & Unintended Consequences of New Product Development Speed By Dean Ajay Menon (left) & Bryan A. Lukas		Responsive & Proactive Market Orientation and New Product Success By Professor Stanley F. Slater (left), John C. Narver & Douglas L. MacLachla