Current Courses

• MKT320   Integrated Marketing Communications

• MKT365   International Marketing

• MKT695 Marketing for Social Sustainable Enterprises

Education

• Ph.D. in International Business, University of Southern California, 1986

• M.B.A., Colorado State University, 1974

• B.A. in Speech Arts, Colorado State University, 1967

Research Interests

• Culture Affects on Business Negotiations

• Success Attributes of International Business People

• Internationalism Characteristics

• Culture Affects on Consumer Buying Behavior

Honors and Awards

• Who's Who of International Professionals

• Who's Who in the West (1988-Present)

• Who's Who in Finance and Industry (1988-Present)

• Outstanding Faculty Advisor, Western Region, AIESEC United States (1992)

• Delta Sigma Pi Business Honorary Fraternity

Bio

• Dr. Allerheiligen has been teaching at the university level since 1974. He received his Ph.D. from the University of Southern California and taught in USC’s Marshall School of Business for 6 years. In 1985, he joined the faculty of the Marketing Department in the College of Business at Colorado State University. He served six years as the Director of International Programs for the College.
  
  Dr. Allerheiligen began as a radio and TV personality. This experience has been put to use in the College's distance education program where on-campus graduate courses are video taped and broadcast on cable television and sent to students around the world. Dr. Allerheiligen or "Dr. Rob" as his students call him, served three years as an officer in the U.S. Marine Corps. He saw service in Vietnam and achieved the rank of Captain. He has worked as an account executive for two advertising agencies.
  
  Dr. Allerheiligen specializes in International Marketing, especially how culture variances affect business negotiation and product adoption, and how former communist countries are adapting to market economies. He has traveled extensively in Eastern Europe both before and after the "fall of the wall," as well as China. In 1987, Dr. Allerheiligen developed a course that takes students each summer to tour businesses for four weeks in Western and Eastern Europe. Dr. Allerheiligen is the author of a number of articles published in numerous journals. He is listed in Who's Who in the West, Who'sWho in Business and Industry and the International Who's Who of Professionals