Current Courses

• MKT479  Business Policy & Strategy

• MKT364  Product Development & Management

Education

• Ph.D., University of Washington

• M.B.A., University of Alabama

• B.A., University of Alabama

Recent Publications

•  “On the Importance of Matching Strategic Behavior and Target Market Selection to Business Strategy in High-Tech Markets,” and T. Hult and E. Olson, Journal of the Academy of Marketing Science (In Press).

• The Moderating Influence of Strategic Orientation on the Strategy Formation Capability – Performance Relationship, with E. Olson and T. Hult,  Strategic Management Journal, 2006, 27(12), 1221-1331. 

• Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type, with J. Mohr, Journal of Product Innovation Management, 2006, 23, 26-33.

• Market Orientation and Performance: An Integration of Disparate Approaches, with T. Hult and D. Ketchen, Strategic Management Journal, 2005, 26 (12), 1173-1181.

• The Contingent Value of Responsive and Proactive Market Orientations for Product Innovation, with K. Atuahene-Gima and E. Olson, Journal of Product Innovation Management, 2005, 22 (6), 464-482.

• The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior with E. Olson and T. Hult, Journal of Marketing, 2005, 69(3), 49-65.

• The Importance of Structure and Process to Strategy Implementation, with T. Hult and E. Olson, Business Horizons, 2005, 48 (1), 47-54.

• Market orientation, innovativeness, and new product success, with J. Narver and D. MacLachlan, Journal of Product Innovation Management, 2004, 21(5), 334-347.

•  Knowledge management in supply chains, with T. Hult and D. Ketchen, Academy of Management Journal, 2004, 47(2), 241-253.

Research Interests

• Market orientation and organizational success

• Marketing’s role in strategy implementation

• Strategies for innovation management

Honors and Awards

• Editorial Review Boards for Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Strategic Marketing

• 2005 CSU College of Business Pinnacle Award

• 2003 CSU College of Business Excellence in Research Award

• 2003 Selected for third term on Journal of Marketing Editorial Review Board

• 2000, 2002 Faculty Fellow, AMA Doctoral Consortium

Bio

• Stanley Slater (PhD, University of Washington) is the Charles and Gwen Lillis Professor of Business Administration at Colorado State University. From 1996-2002 he was a Professor and the Director of the Business Administration Program at the University of Washington’s Bothell Campus. Stan’s major research interests are in the areas of the role of a market orientation in organizational success and marketing’s role in business strategy implementation. He has published more than 50 articles on these and other topics in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Strategic Management Journal, and the Academy of Management Journal, among others. He has won “Best Paper” awards from the International Marketing Review and the Marketing Science Institute. Stan serves on several editorial review boards. Prior to entering academe, Stan held professional and managerial positions with IBM and with the Adolph Coors Company. He has consulted with units of Hewlett-Packard, Johns-Manville, Monsanto, United Technologies, Cigna Insurance, Qwest, Philips Electronics, and Weyerhaeuser.
  
  Link to recent articles concerning marketing’s contribution to strategy success