Joe Cannon
Joseph P Cannon
Marketing

Contact Information
Office Number: 10
Office Phone: (970) 491-6609

Bio
Joseph P. Cannon is an Associate Professor of Marketing at Colorado State University. Prior to joining CSU in 1997, Joe taught at the Goizueta Business School at Emory University for five years. He received his Ph.D. in Marketing from the Kenan-Flagler Business School at the University of North Carolina. Professor Cannon has also worked for the Eastman Kodak Company in technical sales and marketing. During 2005-06 he was visiting Professor of Marketing at Instituto de Empresa in Madrid, Spain. Joe has also taught classes in Austria, France, Germany, and Thailand.

Joe teaches Marketing and Marketing Decision Making to undergraduates and Marketing Strategy in the MBA program. Joe’s research examines the building and managing of buyer-supplier relationships in business markets. More recently he has explored cross-cultural issues in this area, conducting studies in Germany, Mexico, Canada, and Thailand. His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Academy of Management Review and other academic journals. He is an author of two text books – Basic Marketing and Essentials of Marketing.
Education
Ph.D. in Marketing from University of North Carolina, Chapel Hill, 1992
B.S. in Business Administration from Marquette University, Milwaukee, 1982
Articles
'Trust but Verify?' The performance implications of verification strategies in trusting relationships
Journal Of The Academy Of Marketing Science, pages forthcoming, 2009
Gregory T Gundlach, Joseph P Cannon
Transaction Costs, Opportunism, and Governance: Contextual Considerations and Future Research Opportunities
Marketing Letters, Vol.21, pages forthcoming, February 2009
Aric Rindfleisch, Kersi D Antia, Janet Bercowitz, James Brown, Joseph Cannon
Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes
Journal Of International Marketing, pages 1-29, 2009
Christian Homburg, Joseph P Cannon, Harley Krohmer, Ingo Kiedasch
Key Accounts and Team Selling: A Review, Framework and Research Agenda
Journal Of Personal Selling & Sales Management, pages 182-198, 2005
Eli Jones, Andrea Dixon, Lawrence Chonko, Joseph P Cannon
Customer Satisfaction in Transnational Buyer-Supplier Relationships
Journal Of International Marketing, Vol.10, No. 4, 2002
Christian Homburg, Harley Krohmer, Joseph P. Cannon, Ingo Kiedaisch
Buyer-Supplier Relationships and Customer Firm Costs
Journal Of Marketing, Vol.65, pages 29-43, January 2001
Joseph P Cannon, Christian Homburg
Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
Journal Of Marketing, Vol.64, pages 92-108, April 2000
Paul N Bloom, Gregory T Gundlach, Joseph P Cannon
Contracts, Norms, and Plural Form Governance
Journal Of The Academy Of Marketing Science, Vol.28, pages 180-194, Spring 2000
Joseph P Cannon, Ravi Achrol, Gregory T Gundlach
The Nature of Buyer-Seller Relationships in Business Markets
Journal Of Marketing Research, Vol.36, pages 439-461, November 1999
Joseph P Cannon, William D Perreault, Jr.
Understanding the Effects of National Culture and the Development of Trust
Academy Of Management Review, Vol.23, pages 601-620, July 1998
Patricia M Doney, Joseph P Cannon, Michael R Mullen
An Examination of the Nature of Trust in Buyer-Seller Relationships
Journal Of Marketing, No. 35-51, April 1997
Patricia M Doney, Joseph P Cannon
Are Slotting Allowances Legal Under the Antitrust Laws?
Journal of Public Policy and Marketing, Vol.10, pages 167-186, Spring 1991
Joseph P Cannon, Paul N Bloom
Books
Essentials of Marketing 12e
pages 691
McGraw Hill, Editor Doug Hughes, 2010
William D Perreault, Joseph P Cannon, E. Jerome McCarthy
Basic Marketing 17e
chapter(s) How NAMs Can Build and Maintain Customer Trust, pages 758
McGraw Hill, 2009
William D Perreault, Joseph P Cannon, E. Jerome McCarthy
Essentials of Marketing 11e
chapter(s) How NAMs Can Build and Maintain Customer Trust, pages 660
McGraw Hill, Editor Doug Hughes, 2008
William D Perreault, Joseph P Cannon, E. Jerome McCarthy
Basic Marketing
chapter(s) How NAMs Can Build and Maintain Customer Trust, pages 790
McGraw Hill, 2007
William D Perreault, Joseph P Cannon, E. Jerome McCarthy
Awards, Honors, and Grants
2008 Louis Stern Award for best article in marketing channels and relationships. 'Buyer-Seller Relationships and Customer Firm Costs,' Journal of Marketing, 2001. from American Marketing Association - Louis Stern Award, 2008
2006 Louis Stern Award for best article in marketing channels and relationships. 'Buyer-Seller Relationships in Business Markets, ' Journal of Marketing Research, 1999. from American Marketing, 2006
Outstanding Reviewer from Journal of Marketing, 2005
Best Reviewer Award from Journal of Marketing, 2005
Outstanding Reviewer from Other, 2004
Best Reviewer Award from Journal of Marketing, 2004
Best Reviewer Award from Journal of Marketing, 2003
Best Reviewer Award from Journal of Marketing, 2002
Excellence in Research Award from Colorado State University, College of Business, 2001
Named Most Outstanding Faculty from Colorado State University, Evening MBA Class, 2000
 
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