Ph.D. from University of North Texas, Denton, TX, 1991

M.B.A. from University of Texas - Pan American, Edinburg, TX, 1986

B.Sc. in Chemistry from University of Bombay, Bombay, India, 1982

Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison,

Journal Of International Marketing, October 2005

Christian Homburg, Sabine Kuester, Nikolas Beutin, Ajay Menon

Towards a Conceptualization and Empirical Estimation of Customer Value in Business-to-Business Markets

Journal of Business-to-Business Marketing, July 2004

Ajay Menon, Christian Homburg, Nikolas Beutin

The Influence of Relational Characteristics on the Satisfaction-Loyalty Linkage

Journal of Business-to-Business Marketing, February 2004

christian Moburg, Ajay Menon, Annette Giering

Antecedents and Outcomes of New Product Development Speed: A Propositional Inventory Germane to Marketing,

European Journal Of Marketing, Vol.38, No. 1/2, pages 209-223, 2004

Ajay Menon, Bryan A. Lukas

Organizing for New Product Quality: Expected and Unexpected Consequences

Journal Of Business Research, 2004

Bryan Lukas, Ajay Menon

Strategic Inertia Determinants: Analyzing the Firm Size, Middle Management, Competitive Intensity Mix.

Proceedings of the Western Decision Sciences Institute Annual Meeting, Kuai, Hawaii, April 2003

Willie E. Hopkins, Ajay Menon, Christian Homburg, Shirley A. Hopkins

Organizing for New Product Development Speed and the Implications for Organizational Stress,

Industrial Marketing Management, Vol.31, No. 4, pages 349-356, July 2002

Bryan Lukas, Ajay Menon, Simon J. Bell

Antecedents and Outcomes of New Product Development Speed: An Interdisciplinary Conceptual Framework,

Industrial Marketing Management, Vol.31, No. 4, pages 317-328, July 2002

Ajay Menon, Jhinuk Chowdhury, Bryan Lukas

Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison

2000 American Marketing Association Winter Educators Conference, San Antonio, Texas, February 2000

Ajay Menon, Bryan Lukas, Jhinuk Chowdhury

Towards a Conceptualization and Empirical Estimation of Customer Value in Business-to-Business Markets

2000 American Marketing Association Winter Educators Conference, San Antonio, Texas, February 2000

Ajay Menon, Christian Homburg, Nikolas Beutin

The Effect of Organizational Factors Germane to Marketing on New Product Development Speed,

1999 Australian and New Zealand Marketing Academy Conference, Sydney, Australia, Nov/Dec 1999

Ajay Menon, Bryan Lukas, Jhinuk Chowdhury

Managing Perceived Product Value, Satisfaction, and Loyalty: Moderators and Outcomes,

1999 Academy of Marketing Science Conference, Coral Gables, Florida, May 1999

Christian Homburg, Nikolas Beutin, Ajay Menon

Managing Customer Loyalty in Buyer Seller Relationships: The Influence of Relational and Market Characteristics,

1999 American Marketing Association Summer Educators Conference, San Francisco, CA, August 1999

Ajay Menon, Christian Homburg, Annette Giering

Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice

Journal Of Marketing Theory & Practice, Vol.7, No. 2, 1999

Anil Menon, Ajay Menon, Jhinuk Chowdhury, Jackie Jankovich

Time-to-Market: The Benefits, Facilitating Conditions, and Consequences of Accelerated Product Development,

Journal is not in list - being petitioned, 1999

Stanley Slater, Ajay Menon, Denis Lambert

Managerial and Strategic Implications of Customer Loyalty: A Basic Framework,

Twenty-Sixth Annual Meeting of Western Decision Sciences Institute, Kamuela, Hawaii, March 1997

Sabine Adams, James Francis, Jackie Jankovich, Ajay Menon

Product Quality: The Impact of Interdepartmental Interactions,

Journal Of The Academy Of Marketing Science, Vol.25, No. 3, pages 187-200, Summer 1997

Ajay Menon, Bernard J. Jaworski, Ajay K. Kohli

Enviropreneurial Marketing Strategy: A Conceptual Framework for Developing Effective Strategy-Ecological Relationships,

Journal Of Marketing, Vol.61, No. 1, pages 51-67, January 1997

Ajay Menon, Anil Menon

Antecedents and Consequences of Environmentally-Based Marketing Programs: A Conceptual Framework,

1996 American Marketing Association Educators Conference, San Diego, CA, August 1996

Ajay Menon, Jackie Jankovich, Jhinuk Chowdhury

Dimensions of Quality: Considerations In The Context of Consumer Goods,

Journal Of Marketing Management, Vol.5, No. 1, pages 1-16, Spring/Summer 1995

Ajay Menon, Jhinuk Chowdhury

Towards A Framework for Technology in Service Encounters,

Journal Of Managerial Issues, Vol.7, No. 4, pages 481-496, Winter I 1995

Derrick E. Dsouza, Ajay Menon

Multidimensional Components Of Quality and Strategic Business Unit Performance: A PIMS Test,

Journal Of Managerial Issues, Vol.7, No. 4, pages 449-465, Winter I 1995

Jhinuk Chowdhury, Ajay Menon

The Role of Organizational Characteristics in Speeding the New Product Development Process: Recommendations for a Rapidly Changing Marketplace,

1994 American Marketing Association Educators' Conference, San Francisco CA, August 1994

Ajay Menon, Jhinuk Chowdhury, Michael Rottman, Kenneth Hildenbrand

The Role of Behavioral Intentions in Turnover of Salespeople,

Journal Of Business Research, Vol.29, No. 3, pages 179-188, March 1994

Jeffrey K. Sager, Ajay Menon

Dimensions of Quality: A Contingency Framework and Strategic Implications,

1993 American Marketing Association Educators' Conference, Boston: MA, 1993

Jhinuk Chowdhury, Ajay Menon

Modeling Technology in Service Operations,

1991 Southern Management Association Conference, Atlanta, Georgia, November 1991

Ajay Menon, Derrick Dsouza

Business Related Values in India, Mexico and the United States,

1985 American Institute of Decision Science Conference, November 1985

Ajay Menon, Gary Popp

Managerial Values in Four Cultures: Implications for Multinationals,

1985 Southern Management Association Conference, Orlando, Florida, November 1985

Gary Popp, Ajay Menon

An Adaptive Expectation Model to Track the Effects of Unemployment and the Mexican Peso Devaluation on Crime in the Lower Rio Grande Valley,

1984 North American Economics and Finance Association International Conference, Mexico City, Mexico, July 1984

Anil Menon, Ajay Menon

Best Paper Award from Journal of Business-to-Business Marketing, 2005

Tamer S. Cavusgil Award for Best Article from Journal of International Marketing, 2005

Best Paper Award, Marketing Strategy Track from American Marketing Association Summer Educator's Conference, 1999

Best Overall Paper from American Marketing Association Summer Educator's Conference, 1999

Commitment to Academic Advancement Certificate of Appreciation from Delta Sigma Pi, Colorado State University, 1995

Outstanding Academic Contribution Award from Mortar Board Honor Society, Colorado State University, 1995

Professor of the Year from Business College Council, Colorado State University, 1994

Outstanding Business Faculty from International Fraternity of Delta Sigma Pi, Colorado State University, 1993

Mortar Board Top Prof Award from University of Texas, 1989

American Marketing Association Doctoral Consortium Fellow from Harvard Business School, Cambridge, MA, 1989

President's Merit Scholarship from University of North Texas, 1987

Strategy Implementation in Marketing: A Synthesis and Conceptual Framework

AMA Winter Educator's Conference, St. Petersburg: Florida, St. Petersburg, Florida, February, 1999

Neil Morgan, Ajay Menon, Bernard J. Jaworski

Managing the Internal Organization to Improve Salesperson Performance

1997 Academy of Marketing Science - World Marketing Congress, Kuala Lumpur, Malaysia, Kuala Lumpur, Malaysia, June, 1997

Bernard J. Jaworski, Ajay Menon

Environmentally-Based Marketing Programs: A Strategic Approach To Enhancing Market Performance

1993 American Marketing Association Educators' Conference, Boston: MA, Boston, Massachusetts, August, 1993

Ajay Menon, Anil Menon

Marketing Implementation: Overview and Research Directions

1992 American Marketing Association Educators' Conference Chicago: Illinois, Chicago, Illinois, August, 1992

Ajay Menon, Bernard J. Jaworski