MKT 300 – Marketing (3 Credits – Fall, Spring, Summer)

Prerequisite AREC 202 or ECON 202; MATH 141 or MATH 155 or MATH 160. Credit not allowed for both MKT 300 and MKT 305.

Market and buyer analysis, product and service development, pricing, promotion, advertising, selling, and distribution.

MKT 305 – Fundamentals of Marketing (3 Credits – Fall, Spring)
Prerequisite: AREC 202 or ECON 1010 or ECON 2020. Credit not allowed for both MKT 305 and MKT 300.

Overview of marketing activities involved in provision of products and services to consumers, including target markets and managerial aspects. (NT-O)

MKT 310 – Marketing Decision-Making (3 Credits – Fall, Spring)
Prerequisite: FIN 300 or FIN 305; MKT 300 or MK 305

 Developing decision-making skills including analysis and evaluation of alternatives, creativity, application of financial tools, persuasion.

MKT 320 – Integrated Marketing Communications (3 Credits – Fall, Spring)
Prerequisite: MKT 300 or MKT 305

Principles and practices of managing promotional activities including advertising, sales promotion, and other major media.

MKT 330 – Business Customer Relationships (3 Credits – Fall, Spring)
Prerequisite: MKT 300 or MKT 305

Managing relationships with distribution channel intermediaries and business customers.

MKT 360/DM 360 – Retailing (3 Credits – Fall, Spring, Summer)
Prerequisite: MKT 300 or MKT 305 Credit not allowed for both MKT 360 and DM 360.

Retail markets, institutions, operations, and problems. (NT-O)

MKT 361 – Buyer Behavior (3 Credits – Fall, Spring)
Prerequisite: MKT 300 or MKT 305

Marketing analysis of buying behavior of individuals, households, businesses, and not-for-profit organizations.

MKT 362 – Professional Selling (3 Credits – Fall, Spring)
Prerequisite: MKT 300 or MKT 305

Persuasive personal communications in selling consumer and industrial products and services.

MKT 363 – Sales Management  (3 Credits – Spring)
Prerequisite: MKT 300 or MKT 305

Recruiting, selecting, training, compensating, motivating, supervising, and evaluating a sales force.

MKT 364 – Product Development & Management (3 Credits – Fall)
Prerequisite: MKT 300 or MKT 305

Consumer and industrial product development and management issues as an integral part of the marketing mix.

MKT 365 – International Marketing (3 Credits – Fall, Spring)
Prerequisite: MKT 300 or MKT 305

Analysis of international markets and development of strategic and tactical options for marketing across national boundaries.

MKT 366 – Services Marketing (3 Credits – Spring, Summer)
Prerequisite: MKT 300 or MKT 305

Customer service issues and unique challenges involved in marketing and management of service operations.

MKT 410 – Marketing Research (3 Credits – Fall, Spring)
Prerequisite: MKT 300 or MKT 305; STAT 204

Role and methodology of research in business emphasizing selection of study's direction, collecting, data, and choosing techniques for analyzing these data.

MKT 440 – Pricing & Financial Analysis in Marketing (3 Credits – Fall, Spring)
Prerequisite: MKT 300 or MKT 305

Financial analysis involved in addressing marketing problems; advanced study of pricing strategy and tactics.

MKT 479 – Marketing Strategy and Management (3 Credits – Fall, Spring)
Prerequisite: MKT 310 and MKT 410

Marketing decisions involving integration of elements of the marketing mix.

MKT 487 – Internship (9 Credits)
Prerequisite: Written consent of instructor. Maximum of 3 credits allowed in course.

MKT 492 – Seminar (3 Credits)
Prerequisite: MKT 300 or MKT 305; written consent of instructor.

MKT 495 – Var [1-5] Independent Study
Prerequisite: 2.750 GPA or better

MKT 496 Var [1-3] Group Study

MKT 498 Var [1-3] Research

MKT 600 – Marketing Management and Strategy (3 Credits – Spring)
Prerequisite: Admission to a master's program in business.

Process of customer value creation and value capture. Marketing strategy analysis.

MKT 601 – Marketing for Social Sustainable Enterprises (3 Credits – Fall)
Prerequisite: Admission to GSSE program

Customer and stakeholder value creation and capture. Marketing strategy with emphasis on social sustainable organizations.

MKT 692 03 (0-0-3) Seminar
Critical review and discussion of relevant marketing topics.

MKT 695 Var [1-3] Independent Study
Prerequisite: 3.250 GPA or better