The Department of Marketing distinguishes itself via its dedication to excellence in instruction and its pursuit of intellectual insights that “Make a Difference.”

The Department is committed to preparing students for careers in business and marketing via a contemporary, engaging, and challenging curriculum. This commitment is demonstrated by department members’ numerous teaching recognitions and awards, as well as the Department’s consistent Business Week ranking among the top undergraduate marketing specializations in the U.S.

Department faculty are highly engaged in furthering our understanding of consumers, markets, market research techniques, and marketing strategies. Members of the Department are among the most cited researchers in the field and have received numerous awards for their scholarly contributions. Consistent with the Department’s Center for Marketing and Social Issues, a significant portion of the Department’s collective academic research is aimed at having a positive societal impact via its focus on consumer welfare, public policy, and/or business ethics.