When we think of marketing, consumer products such as soft drinks and shampoos are mostly likely to come to mind. But marketing is also a vital necessity for government, educational, religious, social service, and non-profit organizations and institutions.

In the City of Fort Collins, an intensive marketing campaign involving advertising, public relations, media relations, and branding has been underway for a number of years to increase public awareness of potential radon hazards in homes, the second leading cause of lung cancer in the United States. Marketing can be just for fun, but marketing can also save and improve lives by creating awareness and encouraging action.

The Department of Marketing in the College of Business at Colorado State University provides a comprehensive curriculum in marketing, building on your strengths and creativity with innovative projects. We also give you a solid foundation in business fundamentals, including finance, management, accounting and computer information systems, to prepare you for the demands of the marketplace. We place a strong emphasis on managerial realism that requires you to blend analytical, behavioral and creative approaches to marketing in an ever-evolving business climate.

Our Department is proud of our award-winning faculty members who strive to provide you with the best marketing education available in the Rocky Mountain region. They are active in marketing research and regularly published in leading journals and magazines. You’ll find opportunities to hone your marketing skills through internships, participating in the Marketing Club, and class projects focusing on real marketing challenges in the local community.

Selecting a concentration in marketing prepares you to meet the challenges of today’s business world. You can further specialize your degree with one or more of the College’s certificate programs. We look forward to answering any questions you may about pursuing a rewarding career in marketing.