The marketing concentration offers a foundation in analytical thinking, creativity and decision-making related to effectively reaching customers. Students develop a practical, managerial orientation that prepares them for productive careers in highly competitive industries.
Courses required for the Bachelor of Science degree include those in University Studies, Business Core, Electives. You may also take the following concentration in Marketing.
Marketing Required Core Courses:
MKT 300 Marketing
MKT 310 Marketing Decision-Making
MKT 361 Buyer Behavior
MKT 410 Marketing Research
MKT 479 Marketing Strategy and Management
Three of the following are required:
MKT 320 Integrated Marketing Communications
MKT 330 Business Customer Relationship
MKT 360 Retailing
MKT 362 Professional Selling
MKT 363 Sales Management
MKT 364 Product Development and Management
MKT 365 International Marketing
MKT 366 Services Marketing
MKT 440 Pricing & Financial Analysis in Marketing
MKT 492 Seminar (Special Topics Course)
Additional Elective
MKT 487 Marketing Internship - (Counts as free elective)
Link to Course Descriptions