The marketing concentration offers a foundation in analytical thinking, creativity and decision-making related to effectively reaching customers. Students develop a practical, managerial orientation that prepares them for productive careers in highly competitive industries.

Courses required for the Bachelor of Science degree include those in University Studies, Business Core, and Electives. You may also take the following concentration in Marketing.

Marketing Required Core Courses:
 
MKT 300 Marketing

MKT 310 Marketing Decision-Making

MKT 361 Buyer Behavior

MKT 410 Marketing Research

MKT 479 Marketing Strategy and Management
 
Three of the Following Marketing Electives are Required:
 
MKT 320 Integrated Marketing Communications

MKT 330 Business Customer Relationships

MKT 360 Retailing

MKT 362 Professional Selling

MKT 363 Sales Management

MKT 364 Product Development and Management

MKT 365 International Marketing

MKT 366 Services Marketing

MKT 440 Pricing & Financial Analysis in Marketing

MKT 487 Marketing Internship - (Counts as 1 marketing elective or 1 upper level free elective)

MKT 492 Seminar (Special Topics Course)