Faculty members in the Department of Marketing are actively involved in research
programs that advance marketing science and contribute to societal well-being. As
part of a land-grant University, we strive to make advances in teaching, research
and outreach, but it is research that informs all that we do. Department members
are among the most widely cited in all of business academe and many have published
award winning articles.
Faculty members’ research is aimed at informing
a variety of topics, including:
- Buyer-seller relationships
- Customer orientation
- Consumer acculturation
- Health-related consumer decision making
- Market orientation
- Sales management
- Services marketing
- Social networks
The faculty has a strong track record of publishing in the top marketing journals
(i.e.,
Journal of Marketing, Journal of Marketing Research, Journal of Consumer
Research), as well as other leading marketing, public policy, psychology,
and health journals. In addition, the Department houses the
Center for Marketing & Social Issues, which among other goals, seeks
to increase output of research aimed at making a difference via a focus on societal
well-being. The Department has also been integral to the development and operation
of the
College of Business Research Lab.