Faculty members in the Department of Marketing at the College of Business are actively involved in research programs that help advance marketing science and marketing education. Our researchers are nationally and internationally known for their work in business ethics, social marketing, consumer behavior, marketing channels, and other marketing specialties.

As part of a land-grant University, we endeavor to make advances in teaching, research and outreach, but it is research that informs all that we do. Our faculty members often work together on innovative research projects. We have established research partnerships within the University, including the Tri-Ethnic Center for Prevention Research where social marketing to at-risk populations can help decrease dangerous behavior. We also have established national and international research collaborations to broaden the knowledge we bring to our students and keep us at the leading edge of global marketing.

Areas of research interest include:

• Pricing
• Services marketing
• Public policy and marketing
• Marketing to benefit society
• Marketing channels
• Buyer-seller relationships
• Marketing Strategy
• Sales and sales management

Our faculty members have recently been published in the following journals:

• Journal of Business Research
• Journal of Advertising
• Journal of Marketing Research
• Journal of Quality Management
• Journal of Brand Management
• Journal of Marketing
• Journal of Health Communication
• Journal of Community Health
• Journal of Personal Selling and Sales Management
• Industrial Marketing Management