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Faculty members in the Department of Marketing are actively involved in research programs that advance marketing science and contribute to societal well-being. As part of a land-grant University, we strive to make advances in teaching, research and outreach, but it is research that informs all that we do. Department members are among the most widely cited in all of business academe and many have published award winning articles.

Faculty members’ research is aimed at informing a variety of topics, including:
  • Buyer-seller relationships
  • Customer orientation
  • Consumer acculturation
  • Health-related consumer decision making
  • Market orientation
  • Sales management
  • Services marketing
  • Social networks

The faculty has a strong track record of publishing in the top marketing journals (i.e., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research), as well as other leading marketing, public policy, psychology, and health journals. In addition, the Department houses the Center for Marketing & Social Issues, which among other goals, seeks to increase output of research aimed at making a difference via a focus on societal well-being. The Department has also been integral to the development and operation of the College of Business Research Lab.
Colorado State University | College of Business | 1201 Campus Delivery, Fort Collins, CO 80523