Biography

Ajay Menon is the Dean of the College of Business at Colorado State University and holds a Ph.D. in Marketing. He teaches International Marketing and Marketing Strategy in the College of Business.

Professor Menon's research interests are Customer Care Management and Strategy Planning & Implementation. His current research efforts include:
 

• examining the drivers and outcomes of customer loyalty behavior across industry types;

• understanding sources of strategy implementation effectiveness;

• analyzing the organizational effects of time-based strategies.

He has coordinated and participated in several discussion round-tables on these and related topics at national and international forums.

Professor Menon’s research has appeared in the

• Journal of Marketing;

• Journal of Business Research;

• Journal of the Academy of Marketing Science;

• Handbook of Technology Management;

• Journal of Marketing Management;

• Journal of Marketing Theory and Practice;

• Journal of Managerial Issues.
   

Recent Publications

• Anil Menon, Ajay Menon, Jhinuk Chowdhury, and Jackie Jankovich, "Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice", Journal of Marketing Theory and Practice col. 7 (2) (Forthcoming, 1999)

• Stanley Slater, Ajay Menon and Denis Lambert, "Time-to-Market: The Benefits, Facilitating Conditions, and Consequences of Accelerated Product Development," in The Handbook of Technology Management, Richard C. Dorf, editor, CRC Press, Inc. Davis: California.

• Ajay Menon, Bernard J. Jaworski, and Ajay K. Kohli, "Product Quality: The Impact of Interdepartmental Interactions," Journal of the Academy of Marketing Science, Volume 25, Number 3 (Summer 1997), pgs. 187-200

• Ajay Menon and Anil Menon "Enviropreneurial Marketing Strategy: A Conceptual Framework for Developing Effective Strategy-Ecological Relationships," Journal of Marketing, Volume 61, Number 1 (January 1997), pgs. 51-67