While many rules and specific regulations apply to taking courses and many generalizations can be made regarding the sequencing of courses, there is no substitute for working with an academic advisor to plan your educational career. This tool provides the specific regulations as a way to illustrate how the curriculum works, in general, for most students. Please take the time to visit with your advisor each semester as s/he is skilled in academic planning and can help you understand how the curriculum can be tailored to meet your individual needs.

Recommended Course Sequence
All-University Core Curriculum (AUCC) 34 Credits

Freshman
CO150 (Written Communication, 1A)
ECON202 (Social/Behavioral Sciences, 3C)
MATH141 (Mathematics, 1B)
Lab Science (Biological/Physical Sciences, 3A)
Historical Perspectives (3D)
Arts & Humanities (3B)

Sophomore
Additional Communication (2A or 2B)
Global & Cultural Awareness (3E)
Science (Biological/Physical Sciences, 3A)ECON204 (3C)
Arts & Humanities (3B)
STAT204

Junior
Students MUST complete CO150 and MATH141 by the time they complete 60 credits to avoid a registration hold.

Senior
Usually students are finished with the AUCC by the time they reach this level.

Business Core 37 Credits

Freshman
BUS100
BUS150

Sophomore
ACT210 – ACT220
CIS200
BUS200
BUS260

Junior
FIN300
MKT300
MGT301

Senior
MGT320
BUS479

Marketing Concentration – 21 Credits
Junior
MKT361
MKT410
MKT310 (if declare MKT concentration FA07 or later)
MKT Elective

Senior
MKT479
MKT Elective
MKT Elective

Electives 28 Credits
(Includes Non-Business Electives – 17 Credits & Free Electives – 11 Credits)
Freshman
Non-Business Elective
Non-Business Elective

Sophomore
Non-Business Elective

Junior
Non-Business Elective
Free Elective
UD Free Elective (300+ level)

Senior
Non-Business Elective
Non-Business Elective
Free Elective
UD Free Elective (300+ level)

Marketing Courses
Course     Title                                           Pre-requisite(s); semester(s) offered
MKT310      Marketing Decision Making            FIN 300 or FIN 305; MKT 300 or MKT 30X, fall, spring
MKT361      Buyer Behavior                           MKT300 or MKT305; fall, spring
MKT410      Marketing Research                     STAT204, MKT300 or MKT305; fall, spring
MKT479      Marketing Strategy and Mgmt       MKT310 and MKT410; seniors only’; fall, spring

MKT Electives – Choose 3 of the following:
MKT320      Integrated Mkting Communications MKT300 or MKT305; fall, spring
MKT330      Business Customer Relationships    MKT300 or MKT305; fall, spring
MKT/DM360 Retailing                                   MKT300 or MKT305; offered on-line; spring
MKT362      Professional Selling                      MKT300 or MKT305; fall, spring
MKT363      Sales Management                      MKT300 or MKT305; spring only
MKT364      Product Development and Mgmt     MKT300 or MKT305; fall only
MKT365      International Marketing                MKT300 or MKT305; fall, spring
MKT366      Services Marketing                      MKT300 or MKT305; spring and summer
MKT440      Pricing and Fin. Analysis in Mkting   MKT300 or MKT305; fall, spring MKT492          Seminar (topics vary by semester)                  MKT300 or MKT305; Topics vary by semester