Marketing Curriculum

The Department of Marketing features top-notch professors and exciting projects for students to become involved in marketing projects in the local community. Marketing is a clear choice of concentration for many students…is it for you?

What Do Professionals in Marketing Do?
Marketing professionals are usually an organization’s communicators. They gather information about their customers, give information to their customers, facilitate the customers’ understanding of how the company’s products and services can benefit them, and they analyze these processes to increase form and function to increase efficiency and profitability. Marketing personnel coordinate events, research the market, sell products and services, consult with other organizations and individuals, and get involved with corporate communications and management. People in marketing often learn about a specific industry, such as the consumer products industry or the wine industry. In order to be an effective marketer, one must continuously enhance his/her skills and knowledge base. A career in marketing can be very rewarding for individuals who enjoy social interaction, fast-paced environments, professional challenges, and rewards based on hard work.

Potential Careers in Marketing

• Account Management
• Advertising
• Brand Management
• Business Analyst
• Channel Management
• Client Services
• Consultant
• Customer Service
• Customer Relations
• Direct Marketing
• Online Communication
• Product Management
• Project Management
• Public Relations
• Relationship Management
• Sales (Inside and Outside)
• Strategy Development
• Telemarketing
  
  

Common Characteristics and Skills of

Successful Marketing Students and Professionals

• Strong written communication skills
• Strong analytic and planning skills
• Manages time well and meets deadlines
• Strong communication skills, including listening
• Highly organized; detail-oriented Effective presentation skills
• Appreciates diversity and differences in people
• Understands and enjoys working with technology
• Persuasion and negotiation skills
• Flexible, can change approach/style of presentation based on audience characteristics
• Exercises ethical behavior at the highest level and employs good judgment
• Self-starter, works without close supervision, takes initiative
• Works well with others, in team environments
• Understands how all functions of business are related

More Information
Department of Marketing
110 Rockwell Hall
(970) 491-3723
Chair: Dr. Tom Ingram

Student Services
178 Rockwell Hall
(970) 491-5103
See your advisor!

Career Counselor
Melissa Luna
23 Rockwell Hall
(970) 491-0706
Melissa.Luna@colostate.edu

Online Resources
www.career.stuser.colostate.edu
www.acinet.org

 
Tips for Researching Marketing Occupations

• Shadow a marketing professional for a day
• Search the web for job profiles and position descriptions
• Talk to alumni of the Marketing program
• Attend the Career Fair; ask recruiters about marketing jobs
• Take an online assessment (see the Career Center website) to see if an occupation in Marketing is for you
• Talk with a career counselor
• Know yourself and what type of work you enjoy
• Get involved with a club/organization and run for the office of Vice President or Chair of Marketing
• Attend guest lectures hosted by Marketing Club

To Schedule an Appointment with your Advisor
(970) 491-5103
178 Rockwell Hall

Internship Coordinator
Joie Dennis
106 Rockwell Hall
(970) 491-1063
joie.dennis@colostate.edu

Last revised: August 2, 2008