Marketing Curriculum
The Department of Marketing features top-notch professors and exciting projects for students to become involved in the local community. Marketing is a clear choice of concentration for many students…is it for you?
What Do Professionals in Marketing Do?
Marketing professionals are usually an organization’s communicators. They gather information about their customers, give information to their customers, facilitate the customers’ understanding of how the company’s products and services can benefit them, and they analyze these processes to increase efficiency and profitability. Marketing personnel coordinate events, research the market, sell products and services, consult with other organizations and individuals, and get involved with corporate communications and management. People in marketing often learn about a specific industry, such as the consumer products industry or the wine industry. A career in marketing can be very rewarding for individuals who enjoy social interaction, fast-paced environments, professional challenges, and rewards based on hard work.
Potential Careers in Marketing
Common Characteristics and Skills of
Successful Marketing Students and Professionals
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Strong written communication skills
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Strong decision making skills
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Strong communication skills, including listening
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Highly organized; detail-oriented Effective presentation skills
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Appreciates diversity and differences in people
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Understands and enjoys working with technology
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Persuasion and negotiation skills
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Strong quantitative skills for marketing research and financial analysis
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Exercises ethical behavior at the highest level and employs good judgment
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Self-starter, works without close supervision, takes initiative
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Works well with others, in team environments
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Understands how all functions of business are related
More Information
Department of Marketing
178 Rockwell Hall
(970) 491-4361
Chair: Dr. Ken Manning
Academic Advising
110 Rockwell Hall
(970) 491-5103
www.biz.colostate.edu
Career Counselor
Melissa Luna
163 Rockwell Hall
(970) 491-0706
Melissa.Luna@colostate.edu
Shawn Utecht
164 Rockwell Hall
(970) 491-7377
Shawn.Utecht@colostate.edu
Online Resources
www.acinet.org
Tips for Researching Marketing Occupations
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Shadow a marketing professional for a day
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Search the web for job profiles and position descriptions
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Talk to alumni of the Marketing program
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Attend the Career Fair; ask recruiters about marketing jobs
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Take an online assessment (see the Career Center website) to see if an occupation in Marketing is for you
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Talk with a career counselor
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Know yourself and what type of work you enjoy
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Get involved with a club/organization and run for the office of Vice President or Chair of Marketing
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Attend guest lectures hosted by Marketing Club
To Schedule an Appointment with your Advisor
(970) 491-5103
178 Rockwell Hall
Internship Coordinator
Joie Dennis
106 Rockwell Hall
(970) 491-1063
joie.dennis@colostate.edu